First Privacy Policy

Welcome to the First Privacy Policy (“Policy”). This explains how we collect, store, protect, and share your information, and with whom we share it. We suggest you read this in conjunction with our brilliant Terms and Conditions of Use. While you’re enjoying the First mobile application (“App”), we collect some information about you. In addition, you may choose to use the App to share information with other Users, including your friends and contacts (“Users”). We may also need to share your information sometimes.

By downloading and installing our App, you agree that we can collect, transfer, store, disclose and use your information as described in this Policy. First is a global app, and your information will be sent to and used in the United States regardless of the country you reside in, and by downloading our App you consent to such transfer. So please read very carefully!

If you have any questions or comments about this Policy, please feel free to contact us at feedback@gofirst.co.

1. COLLECTION OF INFORMATION.

Registration Information

When you download the App and create an account (“Account”), we may collect certain information (“Registration Information”) about you, such as:

This information helps to enhance the App and verify our Users. Registration Information such as your name and age may be visible to the public on your profile page.

Additional Information

We may also collect additional information in connection with your use of First, such as comments, posts, ratings, reviews, or dates.

If you contact our Customer Support team, we will receive your email address, and may track your IP address as well as the information you send to us to help resolve your query. We will keep records of our communications with you, including any complaints that we receive from you about other Users (and from other Users about you).

We recommend and encourage you (and all our members) to think carefully about the information you disclose about yourself. We also do not recommend that you put email addresses, URLs, instant messaging details, phone numbers, full names or addresses, credit card details, national identity numbers, drivers’ licence details and other sensitive information on your profile which is open to abuse and misuse.

Please be careful about posting sensitive details about yourself on your profile such as your religious denomination and health details. While you may voluntarily provide this information to us when you create your profile, including your sexual preferences and ethnic background, there is no requirement to do so. Please remember that photographs that you post on First may reveal information about yourself as well. Where you do upload and choose to tell us sensitive information about yourself, you are explicitly consenting to our processing of your information and making this public to other users.

When you post information about yourself, the amount of personal information you share is at your own risk. Please see Section 4 below for more information on who can access what you post on First. If you post anything that is inconsistent with our Terms and Conditions of Use, we reserve the right to terminate your Account.

Data Storage

By using the App, you agree and acknowledge that First is a global app operating through servers located in a number of countries around the world, including the United States. If you live in a country with data protection laws, the storage of your personal data may not provide you with the same protections as you enjoy in your country of residence. By submitting your personal information, or by choosing to upgrade the services you use, or by making use of the applications available on First, you agree to the transfer of your personal information to, and storage and processing of your personal information in, any such countries and destinations.

Geographic Location Information

If you turn these features on, we may collect your device’s geographic location data and save your device’s coordinates to offer certain features to you. We may also use your device’s geographic location information to personalize the App and make it easier for you to interact with other Users. If you have unlocked the post-date rating feature and allowed us access to your location even while you are not using the App, we may collect your device’s coordinates at any time. You can control your location information settings in your device settings and switch them off if you really want to! Even if you have disabled location services, we may still determine your city, state, and country location based on your IP address (but not your exact location).

Log and Usage Data

Our servers automatically record information (“Log and Usage Data”) created by your use of the Service, which again helps us to improve our service. Log and Usage Data may include information such as your IP address, browser type, the referring domain, pages visited, access times, your mobile carrier, and search terms. Personally Identifying Information may be included in Log and Usage Data. Other actions, such as interactions with First and advertisements, may also be included in Log and Usage Data.

Device Information

We may collect information about your device when you use the App including the unique device identifier, device model, operating system, and MAC address. In addition, if you permit us to do so, the App may access your device’s address book and contact lists in order to offer you certain features of our Services.

Links

We may keep track of how you interact with links available on First including third party services and clients by redirecting clicks or through other means. We may share aggregate click statistics such as how many times a particular link was clicked on.

Cookies

These cookies are not edible. Instead, they are small data files that are transferred to your computer’s hard disk. Like many websites, we use “cookie” technology to collect additional website usage data and to improve First, but we do not require cookies for many parts of our App such as searching and looking at public User profiles or lists.

The cookies we collect enable us to learn how people interact with First, which in turn helps us make a better product for you. Cookies store information about your website visits and can recognise you and your preferences each time you visit First. They help us to provide a better service to you!

If for any reason you decide that you do not want all of your First activities to be stored you may set your browser and mobile settings to block cookies and local storage devices, but please remember that if you do so, you may not be able to access all of the features First offers!

We use the following types of cookies:

Cookie Functions Cookie Purposes
Analytics and research We use Google Analytics to collect information about how visitors use the App. We use the information to compile reports and to help us improve the App. The cookies collect information in an anonymous form, including the number of visitors to the App, where visitors have come from and the pages they visited. For more information about Google’s Privacy Policy, please visit http://www.google.com/intl/en/policies/.
Authentication These cookies help us identify our Users so that when you’re logged in you can enjoy our offerings, experiences and various features, such as uploading photographs and chatting. You can even localise your experience, such as when you’ve requested to view the App in your local language or when you ask First to ‘remember me’. These cookies also help us to remember who invited you to join First. We also use cookies and other web technologies, such as CAPTCHAs, to help keep First and our members safe and secure.
Security and site integrity We may use persistent cookies, which will help us to ensure we have identified the same device is logging into the correct account. These cookies help us combat the bad guys - they help with our anti-spam measures and may help us to prevent phishers, scammers, unauthorised log-in attempts to your Account and accessing any hacked accounts.
Site features and services These cookies and local storage devices provide functionality such as uploading photographs, chat, instant messaging, and using your Account settings. They also help provide experiences, such as links to other social media sites, social plugins and video content, including making it easier for you to share content between First and your other favorite social networks. In some cases, we may allow a third party to place cookies or save data to your local storage devices on your mobile device – this is where First’s Privacy Policy ends and theirs begin. The third party who places cookies on your device is responsible for how they process their data so you should read their privacy policies and make sure you’re okay with them before you start sharing. Examples of such policies are available at the following links: Twitter, Facebook, Youtube.
Performance We need to use certain cookies and save data to your local storage devices to ensure our members have the best possible experience. They assist with your navigation of our App, ensuring pages load quickly and respond promptly to your requests.

Our use of cookies and local storage devices, including the specific cookie names, may change over time, but will generally fall into the above categories. Please visit this page regularly so that you are aware of any changes.

If you would like to know more about these clever and calorie free cookies, including flash cookies/local storage devices, the following websites provide useful information:

2. USE OF INFORMATION.

Our main goal is to ensure your experience using First is an enjoyable one! In order to deliver an enjoyable experience to you, we may use your Registration and other information to:

3. DISCLOSURE OF INFORMATION.

Our policy is to not disclose your Registration Information, except in the limited circumstances described here:

Your Consent – If you consent, we may share or disclose your Registration Information, such as when you use a third party web client or application to access your Account.

Service Providers - We engage certain trusted third parties to perform functions and provide services to us. We may share your Registration Information with these third parties, but only for the purposes of performing these functions and providing such services.

Law and Harm - As we mentioned in the Terms & Conditions, we think it is very important that all Users behave whilst using the App. We will cooperate with all third parties to enforce their intellectual property or other rights. We will also cooperate with law enforcement enquiries from within or outside your country of residence. This may include preserving or disclosing any of your information, including your Registration Information, if we believe in good faith that it is necessary to comply with a law or regulation, or when we believe that disclosure is necessary to comply with a judicial proceeding, court order, or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our rights or property or those of third parties. In such cases we may raise or waive any legal objection or right available to us.

Business Transfers - In the event that First or any of our affiliates are involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your information may be sold or transferred as part of that transaction.

Non-Private or Non-Personal Information - We may share or disclose your non-private, aggregated or otherwise non-personal information with third parties for industry analysis and demographic profiling and to deliver targeted advertising about other products and services and for marketing purposes. You may opt-out of receiving marketing messages by using the opt-out mechanisms and links provided in each email.

4. WHAT OTHERS MAY SEE ABOUT YOU.

We think our Users are amazing, and we want you to share how awesome you are with the world, so we have built certain features to enable this. Our App is designed to make it easier for you to connect with other Users and to interact with them. If you register or login to the App using your Facebook account, you are authorizing us to access certain Facebook account information, including information you make available via Facebook, your friends list, relationship status, current location and those friends you have in common with other Users. You also understand that your First profile and other information you make available via the App, including information you provide directly or indirectly through Facebook (i.e., your Facebook photos, your name, age, approximate location, friends you have in common with other Users and other profile information), may be viewed and shared by Users with individuals who may or may not be Users or via third party applications in such Users’ discretion. For example, a User may recommend you for a date to his or her Facebook friends by sharing your picture, regardless of whether such friend(s) is also a User of the App. You might share information like the photos and messages you send or upload and any metadata provided with those messages, along with any comments or information you provide in connection with your photos.

When using First, you should assume that anything you post or submit on the App may be publicly-viewable and accessible, both by Users of the App and non-Users of the App. Before you post this information, be aware that this content may be searchable by search engines – nothing gets past those guys! We want our Users to be careful about posting information that will eventually be made public.

5. MODIFYING YOUR REGISTRATION INFORMATION.

You may access or modify the Registration Information you provided at anytime or permanently delete your Account (although we really hope you don’t!). If you modify your Registration Information, it may not be updated in the App right away. If you require assistance, contact us at account@gofirst.co.

When your Account is deactivated, we take reasonable efforts to make sure it is no longer viewable on the App. For up to 30 days it is still possible to restore your Account if it was accidentally or wrongfully deactivated. After 30 days, we begin the process of deleting your Account from our systems. We are not responsible for any information, pictures, comments, or other content that is deleted from our systems resulting from the deactivation of your Account.

In order to deactivate your account, please head to Settings in the app, and select Delete Account.

To prevent abuse and/or misuse of First by a User following termination or deletion of a profile/Account we shall retain such information as we deem in our sole discretion may be necessary to ensure that User does not open a new Account and profile in breach of our Terms and Conditions of Use and to ensure compliance with all laws and regulations.

Warning: Even after you remove information from your profile or delete your Account, copies of that information may still be viewable and/or accessed to the extent such information has been previously shared with others, or copied or stored by other Users or to the extent such information has been shared with search engines. We cannot control this, nor do we accept any liability for this. If you have given third party applications or websites access to your personal information they may retain such information to the extent permitted under their terms of service or privacy policies.

Removed and deleted information may persist in backup copies for up to 30 days to enable restoration, but will not be available to others in the meantime.

6. OUR POLICY TOWARDS AGE.

Although we want as many people as possible to enjoy First, you have to be at least 18 years old to use the App - sorry, we know First is cool, but you’ll be old enough before you know it! Come back then.

Our policy is to not market to children, minors or anyone under the age of 18. If you are less than 18 years old, we request that you do not submit information to us. If we become aware that a child, minor or anyone under the age of 18 has registered with us and provided us with personal information, we will take steps to terminate that person’s registration and delete their Registration Information from First. If we do delete a profile because you violated our no children rules, we may retain your email and IP address to ensure that you do not try to get around our rules by creating a new profile.

7. CHANGES TO THIS POLICY.

As First evolves, we may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always be at gofirst.co/privacy/. If we make a change to this policy that, in our sole discretion, is material, we will notify you, for example, via an email to the email associated with your Account or by posting a notice within First. By continuing to access or use the App after those changes become effective, you agree to be bound by the revised Privacy Policy.

8. SECURITY.

Here at First we take commercially reasonable security measures to help protect your information against loss, misuse and unauthorized access, or disclosure. We use reasonable security measures to safeguard the confidentiality of your personal information such as secured servers using firewalls.

Unfortunately no website or Internet transmission is ever completely 100% secure and even we cannot guarantee that unauthorised access, hacking, data loss or other breaches will never occur, but here are some handy tips to help keep your data secure:

If you ever think someone has had access to your social media password, please report it to the relevant social media platform and change your password immediately. We cannot guarantee the security of your personal data while it is being transmitted to our site and any transmission is at your own risk.

WE EXPRESSLY DISCLAIM ANY REPRESENTATION OR WARRANTY, WHETHER EXPRESS OR IMPLIED, WITH RESPECT TO ANY BREACHES OF SECURITY, DAMAGE TO YOUR DEVICE, OR ANY LOSS OR UNAUTHORIZED USE OF YOUR REGISTRATION INFORMATION OR OTHER DATA.

9. THIRD PARTY ACCOUNTS.

If you have registered with First using a third party social media platform, such as Facebook, your First profile will be available to all Users of First whether via our App or our partners’ websites.

Remember that when you register with a third party, you are also giving them personal information, so we recommend that you read their privacy policies as First does not control how they use their information.

If you have registered on one of these third party websites, such as Facebook, or you have verified your Account via a third party website, we may connect your First profile with your profile on such website. We may do this by way of new products and applications which we introduce from time to time, including new products powered by our group companies.

If you have created a First profile through a third party website and you do not want to link your First profile to your profile on the third party website, First cannot amend these settings. Please visit the application settings on your third party website profile and follow the instructions to remove the First access permissions.

We only use the APIs, OAuth Tokens, Widgets, or other means provided by the applicable Social Media Account to integrate your Social Media Account with our App. As such, we only receive the limited information that each Social Media Account permits to be transferred.

10. YOUR CALIFORNIA PRIVACY RIGHTS.

California’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. If you wish to find out about any rights you may have under California Civil Code section 1798.83, you can write to us at feedback@gofirst.co.

From time to time we may disclose your contact information to third parties to allow them to market their products or services to you or for other marketing purposes. This may be information we received from you offline and online. If you want us to stop further sharing your email contact information with third parties (if we have your email contact information), you may notify us at account@gofirst.co. Please follow the instructions provided to you by third parties to unsubscribe from their messages. If you have opted-out as described above, and thereafter you chose to use a service or promotion that requires us to contact you or share your information with a third party, then your previous opt-out preferences will not apply to such service.

In addition, under California law, operators of online services are required to disclose how they respond to “do not track” signals or other similar mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information of a consumer over time and across third party online services, to the extent the operator engages in that collection. At this time, we do not track our Users’ personal information over time and across third-party online services. This law also requires operators of online services to disclose whether third parties may collect personal information about their users’ online activities over time and across different online services when the users use the operator’s service. We do not knowingly permit third parties to collect personal information about an individual User’s online activities over time and across different online services when using the App.

11. ABOUT US.

Your access to the App, as well as this Privacy Policy are governed and interpreted by the laws of the State of California, other than such laws, rules, regulations and case law that would result in the application of the laws of a jurisdiction other than the State of California. By using the App, you are consenting to the exclusive jurisdiction of the courts of the United States and the State of California. You agree that such courts shall have in personam jurisdiction and venue and waive any objection based on inconvenient forum. You agree that you will not file or participate in a class action against us. In the event there is a discrepancy between this English language version and any translated copies of the Policy, the English version shall prevail.

1st Inc. is registered in the United States under company number 6329354. Our registered address is 9350 Wilshire Blvd Ste 203, Beverly Hills, California, 90212.

Effective date

This Privacy Policy was last updated on 12 July 2017.